Gemma Atkinson Gives Everyman's Balls a SQUEEZE for Charity

Sexy soapstar, Gemma Atkinson, is fronting the Give Your Balls a SQUEEZE campaign, launched this week by Rileys Pool and Snooker Clubs and the Everyman Male Cancer Campaign. Rileys aims to raise £150,000 to help fund vital research into male cancers and called on Gemma's cheeky charms to get men to sit up and take note.

With a great uncle like the late snooker legend, John Spencer (who died of cancer in July 2006), 23-year-old Gemma is not afraid to challenge the boys to a game of eight ball, but, importantly, the message she is helping Everyman and Rileys to get across is a serious one. Shockingly, prostate cancer is responsible for the death of one man every hour in the UK and testicular cancer is the most common form of cancer in men aged between 15 and 44.

"With Rileys' help we'll be able to get Everyman's message across to the 550,000 men who are members of their clubs. But, first we need to get the guys' attention, and this is where Gemma Atkinson can help us!" says Sarah Healy from Everyman.

She continues: "Men are notoriously bad at discussing health matters and going to see their doctor. But, with Gemma's help, we hope that men will be encouraged to give their balls a squeeze and check for the signs and symptoms of testicular cancer. It could just save their lives."

Gemma said: "When I found out that more than 10,000 men die from prostate cancer every year, and that testicular cancer can effect boys as young as 15, I was genuinely shocked. I'm so pleased I can help to play a part in Rileys "give your balls a squeeze" campaign which supports the Everyman cancer charity. It's a really fun way to make a serious point and get men to start recognising the early signs of prostate and testicular cancer. I hope the campaign is a huge success."

Rileys will be selling squeezy ball keyrings in clubs in aid of the charity, and is also planning a series of fundraising events over the next year to collect as much cash as possible to support Everyman - Europe's first and only centre dedicated to male cancer research.

So, come on boys, follow Gemma's example and give those balls a SQUEEZE!

Vist the Everyman Male Cancer Campaign Website
Visit the Rileys Website